An experienced eye for design and art direction. Expertise in the competitive culinary business. Seeing things from both sides of the lens allows Jeffrey Martin to create successfully styled food photography.
In the design industry, Jeffrey has years of experience executing ideas, art direction and photo editing for brands such as Kraft Foods, Procter & Gamble and Citibank. Always interested in food, for the past eight years Jeffrey has also created stunning contemporary wedding cakes in his own wedding bakery. Knowing both the photography industry process and food preparation means Jeffrey delivers food styling that allows the photography team and the process work smoothly.
Jeffrey is available for on-set work as well as location anywhere in the U.S.
What companies have you worked for?
Consumer Products - Kroger, Procter & Gamble, Kraft Foods, Oscar Meyer, 7Eleven, Renuzit, Armour Foods, CountryTime, POP chips, Clairol Hair Recipe, Kelloggs, Curly's BBQ,
Restaurant's - KFC Eleven, Wendy's, Fazoli's
Agency's - Marsh Brand Partners, Landor Associates, Brand Image, Gyro, LPK
What did you do before food styling?
Well I always had a love for food but I started out my career as a graphic designer. After 5 years of design school I moved to New York where I worked 9 years for several firms as well as a freelance designer. After leaving New York and moving back to the midwest I continued designing but was missing something. So while still working as a designer I started a bakery specializing in wedding cakes. Cakes made to look like buildings, sculptures, mountains, etc., the weirder the better.
What do you tell people you do?
I tell them I make food look incredible for commercial and editorial photography as well as film and TV.
How do you approach styling food?
I believe food should look real. Delicious. Enticing.
Do you do any other work?
Yes, I develop recipes for cookbooks, my own blog (culinary crave.com)and for companies that are looking to contemporize their products recipes.
When did you decide to become a food stylist?
I have always loved food, from cooking brunch at 15 as a family holiday gift to creating blowout dinners in my NYC 4x9 galley kitchen for 12. After many years as a designer and creating wedding cakes I decided to combine my two loves into one career. Its in my blood and becoming a food stylist was a natural life decision.
How do you set yourself apart from other stylist?
Most stylist come from a love of food just like myself. However, with my experience working in an agency I understand the rolls of both the account and art directors being able to talk about the shots throughout the project. Always striving for the best. Never settling.
With me there is no attitude or set frustration. The day runs smooth from the morning prep to the final shot.